Privacy policy

Last updated: August 8, 2025

LOVIATOV LTD operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). This store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details: name, address, billing address, shipping address, phone number, and email address.

  • Financial information: credit/debit card numbers, payment details, and transaction information.

  • Account information: username, password, preferences, and settings.

  • Transaction information: items you view, add to your cart, purchase, return, or exchange.

  • Communications: information you provide when contacting customer support.

  • Device information: IP address, browser type, and device identifiers.

  • Usage information: data about how and when you interact with our Services.

Personal Information Sources

We may collect personal information from:

  • Directly from you when you create an account, place an order, or contact us.

  • Automatically through cookies and similar technologies.

  • Service providers who process information on our behalf.

  • Partners or other third parties who help us operate or promote our Services.

How We Use Your Personal Information

We use personal information for the following purposes:

Provide, Tailor, and Improve the Services

To fulfill orders, process payments, ship products, manage your account, and create a personalized shopping experience.

Marketing and Advertising

To send you promotional communications, offers, and updates, and to display relevant advertisements.

Security and Fraud Prevention

To protect accounts, prevent fraud, ensure secure transactions, and maintain the integrity of our Services.

Communicating with You

To provide customer support, handle inquiries, and manage our relationship with you.

Legal Reasons

To comply with applicable laws, respond to legal requests, and enforce our terms and policies.

How We Disclose Personal Information

We may disclose your personal information in the following cases:

  • With Shopify, vendors, and service providers that support our operations (e.g., shipping, payment processing).

  • With business and marketing partners to provide targeted advertising and promotions.

  • When you consent to share data (e.g., through social media or integrations).

  • Within our corporate group for administrative purposes.

  • In connection with legal obligations or business transfers such as mergers or acquisitions.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes certain personal information to support the operation of the store.
To learn more about Shopify’s data practices, please review the Shopify Privacy Policy or exercise your rights via the Shopify Privacy Portal.

Third Party Websites and Links

Our Services may contain links to external websites not controlled by us. Please review their privacy and security policies separately, as we are not responsible for their practices.

Children’s Data

Our Services are not directed toward children, and we do not knowingly collect data from individuals under the age of majority in your jurisdiction.

Security and Retention of Your Information

We use appropriate safeguards to protect your information. The retention period depends on legal, business, and contractual requirements.

Your Rights and Choices

Depending on where you live, you may have the right to access, correct, or delete your data, restrict processing, or withdraw consent.
For more details, visit https://privacy.shopify.com/en.

Complaints

If you have concerns about our processing of your personal data, please contact us using the details below. You may also reach out to your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside your home country using appropriate safeguards such as the EU Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. The latest version will always be posted on our website with the updated “Last updated” date.

SMS/MMS TEXT MESSAGE MARKETING PROGRAM PRIVACY POLICY



Your privacy is extremely important to us. We will only use the information you provide through the Program to transmit your mobile messages and respond to you, if necessary. This includes but is not limited to, sharing information with platform providers, phone companies (carriers), and other vendors who assist us in the delivery of mobile messages.
WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY.
Nonetheless, We reserve the right at all times to disclose any information as necessary to satisfy any law, regulation, or governmental request, to avoid liability, or to protect our rights or property. When you complete forms online or otherwise provide us with information in connection with the program, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If, in Our sole discretion, We believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the Program for an ulterior purpose, We may refuse you access to the program and pursue any appropriate legal remedies.
California Civil Code Section 1798.83 and The General Data Protection Regulation 2016/679 (GDPR) allow users of the program who are California or European Union residents to request certain information regarding our disclosure of the information you provide through the Program to third parties for their direct marketing purposes.

Contact

If you have any questions about our privacy practices or this Privacy Policy, please contact us at:

📧 info@loviatov.com
📍 61 Bridge Street, Kington, Herefordshire, HR5 3DJ, United Kingdom

For the purposes of applicable data protection laws, LOVIATOV LTD is the data controller of your personal information.
Company Number: 16774912